Wall of Dreams

The Wall of Dreams celebrates Honda’s most iconic vehicles, historic milestones, and groundbreaking new innovations. It was installed in high-traffic OOH locations during peak shopping dates. AR technology turned the artwork into a portal so visitors could scan it with a phone and activate interactive AR experiences. 1 x Webby Award Nominee - Advertising, Media & PR - Augmented Reality 1 x Silver Addy

My original concept comp below:

https://hondawallofdreams.com/

Adweek
1 x Webby Award Nominee - Advertising, Media & PR - Augmented Reality
1 x Silver Addy

↑Back to Top