My original concept comp below:
https://www.adweek.com/brand-marketing/honda-celebrates-its-history-with-ar-murals-in-new-york-los-angeles/#
Wall of Dreams
The Wall of Dreams celebrates Honda’s most iconic vehicles, historic milestones, and groundbreaking new innovations. It was installed in high-traffic OOH locations during peak shopping dates. AR technology turned the artwork into a portal so visitors could scan it with a phone and activate interactive AR experiences. 1 x Webby Award Nominee - Advertising, Media & PR - Augmented Reality 1 x Silver Addy