Everyone knows the Honda Fit is a compact car. It's pretty obvious.
What isn't so obvious, is that unlike other compact cars, it can carry a lot of stuff. .
So we created a campaign that showed off its roominess in unexpected ways.
We partnered with Hulu  & Snapchat to create contextual ads for each platform.
Hulu Ad
We targeted different audiences based on the kind of content they watched in Snapchat.​​​​​​​
The campaign proved that even though the Fit is small, it’s also incredibly roomy.
2018 One Show Merit
2018 American Advertising Awards (Addy's):
1x Gold, social media campaign

1x Gold, snapchat campaign
1x Silver Television Commercial
Think LA Best Video Campaign
Back to Top