Platforms like YouTube and TikTok have iconic creators like Mr Beast and Charli D'Amelio that other creators aspire to be like. While there are amazing creators on Facebook that have deep appreciation for the communities they are building and the value they get from those communities, Facebook lacks aspirational creators who spur pride in being a Facebook creator and inspire others to say ‘follow me on Facebook’.
The purpose of this campaign was to drive consideration with creators by showing them Facebook is a place for real community that takes them a long way. We partnered with six Facebook creators to share their stories of how they are creating real, long-lasting community that extends far beyond the platform.
The purpose of this campaign was to drive consideration with creators by showing them Facebook is a place for real community that takes them a long way. We partnered with six Facebook creators to share their stories of how they are creating real, long-lasting community that extends far beyond the platform.
We created a custom set build for each creator, encapsulating their niche.
These were used on their various channels to drive viewers to the long-form videos and, ultimately, drive more creators to create on Facebook.
These were used on their various channels to drive viewers to the long-form videos and, ultimately, drive more creators to create on Facebook.
