Facebook Creators
Platforms like YouTube and Tik Tok have iconic creators like Mr Beast and Charlie Dimilio that other creators aspire to be like. While there are amazing creators on Facebook that have deep appreciation for the communities they are building and the value they get from those communities, Facebook lacks aspirational creators who spur pride in being an Facebook creator, and inspire others to say ‘follow me on Facebook’. The purpose of this campaign was to drive consideration with creators by showing them Facebook is a place for real community that takes them a long way.