#PoloTag - Integrated Campaign
There’s a new Polo. From the outside not much had changed. But on the inside, it was like a new car. We needed test drives to get people inside the car. But test drives are boring and inconvenient. We invented a social media game that everyone wanted to play: PoloTag. 2015 Gold Amasa Awards - Best Integrated Transport 2014 Bronze Creative Circle Ad of the Year - Experiential 2015 Bronze Loerie - Live Activations 2015 Silver Bookmark - Integrated Mobile Campaign 2015 Bronze Bookmark - Digital Installations & Activations 2015 Bronze Bookmark - Games & Gamification 2014 Gold Assegai - Art Direction 2014 Silver Assegai - Experiential Media 2014 Sillver Assegai - Mobile Games 2014 Sillver Assegai - Social Media 2014 Sillver Assegai - Integrated Direct Marketing Campaign 2015 Loeries Finalist Digital & Interactive - Social Media 2015 Loeries Finalist Digital & Interactive - Mobile Advertising 2015 Loeries Finalist Digital Integrated Campaign 2015 Loeries Finalist Digital Crafts