We launched Expedia’s first-ever branded content series with the help of Chef’s Table director Brian McGinn titled “Where To.”
Data shows that the first thing travelers typically search for is " where to eat,” ” where to sleep,” ” where to get a drink,” Etc. But these searches always yield the same results, giving travelers very cookie-cutter experiences. The series aims to go beyond the search results by going deeper than the typical “where to” prompts, cueing up richer, more authentic experiences.
We launched the series with Destination Canada, releasing 4 episodes that cover food, skiing, wellness, and outdoors.
