23.7million cross platform views in a week. 2/1/2016 - 2/7/2016 (5,995,940 views on YouTube alone). 
PR perfromance: 3,416,306,580 impressions valued at $3,325,155 ad value  111mil Big Game Views

Some Additional headlines and press:

Adweek: Old Sheep Learn New Tricks in Honda's Amusing Super Bowl Commercial
USA Today Ad Meter ranked #7
Guardian: Top 10 best Super Bowl Ads
The two best Super Bowl ads featured Drake and a bunch of sheep
Ewe won't want to miss Honda's sheepish, hilarious Super Bowl 50 ad


Pre-game build up. 
During the game Social Videos
Behind the scenes
Back to Top