'Super Bowl 50' Commercial

One of Fast Company's top 5 Super Bowl 50 ads. #7 on the USA TODAY Ad Meter. USA Today Top 10 Super Bowl Ads Business Insider, best TV ads. Creativity Top 5 With the very first truck-bed audio system, the Honda Ridgeline is a new truck to love. After a long hiatus, Honda decided to get back into the truck game with the all-new Ridgeline, and in doing so, faced an uphill battle. The truck category is dominated by American ruggedness, outrageous stunts, and testosterone-fueled one-upmanship. So how can a company like Honda, known for making reliable cars, convince people to take the all-new Ridgeline seriously? The Ridgeline was never meant to out-man the competition. It’s a truck built for every day life, the smart man’s truck. We decided to craft a story around one of the many features that make the Ridgeline unique – the first truck bed audio system. Bronze Clio - Commercials / Music Clio Shortlist - Television commercials between 30-90seconds.

Some Additional headlines and press:

Adweek: Old Sheep Learn New Tricks in Honda's Amusing Super Bowl Commercial
USA Today Ad Meter ranked #7
Guardian: Top 10 best Super Bowl Ads
The two best Super Bowl ads featured Drake and a bunch of sheep
Ewe won't want to miss Honda's sheepish, hilarious Super Bowl 50 ad

http://admeter.usatoday.com/results/2016
http://www.fastcocreate.com/3056447/super-bowl-50/amazons-epic-party-avocados-in-space-here-are-the-top-5-ads-of-super-bowl-50
http://adage.com/article/cmo-strategy/lowdown-super-bowl-ads-sell-stuff/302636/
https://famousframes.com/clients/showAllClients/famous-work/view/36089

Pre-game build up.