We used YouTube pre-roll videos, social videos, gifs, twitter polls, and Instagram stories drove people to watch the race.
To make the race possible, the real Civic Type R was outfitted with a custom augmented reality windshield. It used data from several sources (Microsoft Forza, Google Earth,
and GPS data) and allowed the race car driver to see the gamer’s position on the track at all times.
A week after the race, media on Microsoft’s Xbox platform challenged gamers to download the virtual Type R and beat Rahal’s time.

Not many people could get close to his time.
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