YouTube pre-roll, social videos, GIFs, Twitter polls, and Instagram stories, amplified through our creator network, drivers, and enthusiasts,
drove people to watch the race.
drove people to watch the race.
To make the race possible, the real Civic Type R was outfitted with a custom augmented reality windshield. It used data from several sources (Microsoft Forza, Google Earth,
and military-grade GPS data) that allowed the race car driver to see the gamer’s position on the track in real time.
and military-grade GPS data) that allowed the race car driver to see the gamer’s position on the track in real time.
We worked with Microsoft’s Xbox and Turn 10 Studios to launch the Civic Type R in Forza, a week after the race.
We challenged gamers to download the virtual Type R and try to beat Rahal’s time.
We challenged gamers to download the virtual Type R and try to beat Rahal’s time.
Many bedroom racers got pretty close, with some even eclipsing Rahal’s, time, spurring on even more conversation on social media.
The poster I made using mixed media. Acrylic, pen, and colored pencil over photograph with CGI elements.
