Destination Canada came to us at Expedia for help convincing more Americans to visit. To make people realise that Canada has some of the world’s greatest national parks, restaurants, nightlife, sports teams, and ski resorts, we had native son and “The Bear” star Matty Matheson invite would-be travellers to come name real-life, iconic things across Canada. Like a Moose in the Yukon. A tournament pond hockey team. A specially brewed ale served on tap in Vancouver. And many more by visiting
The internet did it’s thing, selling out within hours of launch and we got some love from AdAge, The Daily Beast, Best Ads on TV, and local news broadcasts across the country.
Everyone who named something received a certificate acknowledging the official-ish-ness of their name.
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