Send Your Facebook Profile to Cape Town

Our client, Cape Town Tourism, briefed us to come up with an online campaign that promotes the unexpected side of Cape Town and increases tourism to all the small communities, never heard of places and unearthed gems that can’t be found on Google, Wikipedia, Trip Advisor and Expedia. So we thought… How can we show people this side of Cape Town without actually sending them there? By doing the next best thing and sending their Facebook profiles instead. They got a virtual, tailor-made Cape Town holiday that exposed them to the small communities and hidden gems. An unexpected side of Cape Town they wouldn’t have found in any other way. And finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves. 2013 Gold Cannes - Branded Content 2014 Creative Circle Ad of the Year - Digital 2013 Gold Loerie - Best digital campaign 2013 Cannes Shortlist - Cyber 2013 Cannes Shortlist - Direct 2013 Clio Shortlist - Digital 2013 Gold Assegai - Multiple Channel Campaign Award 2013 Silver Assegai - Branded Content 2013 Gold Bookmark - Best Social Media Campaign 2013 Silver Bookmark - Branded content 2013 Best of Ogilvy 2013 WPPed Cream - Integrated Winner 2013 Best Interactive - Bestadsontv 2013 SMITTY Awards - Best Overall Use of Social Media