Honda wanted a feature-focused Clarity Fuel Cell campaign specifically for Instagram Stories. So we created Instagram Story Flip Books. Each one used the platform's functionality in a unique way to bring the classic flip book into the social space. Instead of flipping paper, people had to rapidly tap the screen to create a fun animation, just like a flip book. The illustration style made them stand out from the typical live-action look of Instagram Stories. And by creating a fun story that progressed with each tap, we gave people a reason not to skip it.
Results: The 3 Instagram Stories got over 2.7 Million organic views and 75% of people tapped through to the very end.