The brief was to remind the public of Volkswagen Touareg's credentials as a great off-road vehicle, and thus encourage them to buy a Touareg and explore the great outdoors. We decided to entice people to explore the great outdoors in a Touareg by illustrating that if you don't get out of your city, your city becomes your whole world.
Get out of your city in a Touareg.
2014 Bronze Cannes Lion - Poster
2014 One Show Merit
2014 WPPED Cream
2013 Silver Loerie - Poster
2013 Ad of the Month
To demonstrate that the Touareg is the vehicle to challenge you to explore beyond your comfort zone, we targeted well known 'suburban islands' across South Africa.
We inserted large maps into local publications as posters and ran full-page press ads.