We also sent hosts single-snapshot posters as direct mail.
VRBO - More Access More Stays
1 in 4 people worldwide live with a disability, yet fewer than 1% of short-term rentals are accessible. We set out to change that by showing hosts how easy, affordable, and impactful small upgrades can be. By shifting host perception, we not only made more listings accessible to travelers with disabilities — we opened hosts' eyes to a market they'd been missing out on. In partnership with the incredible team at Becoming rentABLE - and alongside our collaborators at Code & Theory - we built a toolkit to help Vrbo hosts make their properties more inclusive, from quick listing updates to simple home upgrades.