Matthew Pullen Advertising Portfolio

The Magic Snow Globe

Honda has supported the Pediatric Brain Tumor Foundation for over three decades. This year, on top of a donation, we created a special experience specifically for kids who were stuck in the hospital over the holidays. Since they couldn’t leave the hospital and take part in regular winter holiday activities like other kids, we used VR to transport them to a winter wonderland where they could play in the snow, build a snowman, conduct an orchestra, and watch an amazing fireworks display. Cannes Bronze One Show Merit FWA 2 x Gold Shorty 6 x Gold Addy 1 x Silver Addy 1x Communication Arts

The first thing the kids saw when they put on the VR goggles was the shrinking machine and the hospital room.
This way it felt just like they were being shrunk down and teleported inside the snow globe.
When the kids looked up inside the VR snow globe, they could see the shrinking machine towers and hints of the hospital room ceiling,
which made it feel even more like they were actually inside the real snow globe.
After the experience, each kid got a surprise:
they received a real version of the snow man they created inside the VR world.
Here’s the 360 video. Although it’s hard to do the experience justice without seeing it in actual VR.
Creative Development
Cannes Bronze
Clio Bronze
OneShow Merit
FWA
2 x Gold Shorty
6 x Gold Addy
1 x Silver Addy
Cannes Finalist
Communication Arts

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