To communicate Heinz’s Grown not Made positioning, we have extended the iconic vine illustration on the Heinz label to encompass the entire Heinz bottle. In store, we gave away Heinz Tomato Seeds for consumers to grow their own Heinz Tomatoes to see the difference first hand.
Illustration House AMI collective were responsible for the 3D illustration. The bottle was shot and retouched by RedWorks Cape Town.
In store we gave away Heinz Tomato seeds with each bottle, reinforcing the brand message and allowing consumers to see the difference "Grown. Not Made." makes.