Being one of the major sponsors of the 2010 World Cup, Castrol developed ‘The Castrol Index’. A website that tracked the stats of each player in each team through the tournament. This was a print campaign to get the public interested in the more technical side of soccer and intern ‘The Index’. We did this with Castrol spokesman Christiano Ronaldo.
For the outdoor executions, we encapsulated the scene inside a tank of sorts, giving the billboard a 3D feel.